Petr Niedoba is General Manager for Middle East and Africa in OSIsoft. He has 20 years of experience with solutions for operations and productivity improvements in processing industry. Prior to this current role Petr was an OSIsoft EMEA Connected Services Principal, looking after the business opportunities based on data sharing between vendors and their customers. Petr also worked at Honeywell Process Solutions as the Advanced Solutions Consulting Manager for EMEA, providing consultancy and solutions for numerous processing industry organisations, helping them to improve their operations and maintenance processes. In all his roles process data were in the center of everything, since people with data can make changes in their worlds, while a man without data is just a man with another opinion.